Who we are
Meet the people behind High Performing Company. Jurriën Kerstholt and Erik van der Veen have more than 50 years of combined digital experience, paired with in-depth AI knowledge.

Jurriën Kerstholt
Co-founder
Serial entrepreneur with 20+ years in e-commerce. Founder of De Nieuwe Zaak, one of the leading e-commerce agencies in the Netherlands. Expert in digital transformation and SaaS platforms.
After selling De Nieuwe Zaak, Jurriën focused on the possibilities of AI and Vibe Coding. High Performing Company is now one of the frontrunners in this field.

Erik van der Veen
Co-founder
Digital strategist and growth expert with deep experience in AI, online marketing, conversion optimization, and building high-performing digital teams.
Erik has already given about 200 in-company AI training sessions and is one of the most experienced AI trainers in the Netherlands. He knows all the tools and the possibilities they offer. Since the founding of High Performing Company, Erik has been active in joint AI workshops and training sessions.
De combinatie van de strategische business aanpak van Jurriën en de diepgaande hands-on ervaring die Erik heeft met AI, is enorm waardevol. Samen vertalen ze business uitdagingen in korte tijd naar door AI ondersteunde oplossingen.
Sneller, goedkoper en leuker dan ooit.
Recommendations
What others say
Discover why others choose us as their digital partner.
"One of the most pleasant, professional, and above all highly knowledgeable entrepreneurs I have had the pleasure of working with over the past 20 years."
Eduard Brenninkmeijer
CEO | CMO | CCO
Scaling Up | D2C | B2B | Omnichannel Retail
"His deep knowledge on the complexity within B2B industries is one of a rare kind, and has helped many customers translating this into technical solutions."
Peter Vogel
Director eCommerce (D2C)
Samsung
"Very knowledgeable and is able to translate this in an effective way into customer-focused and creative solutions. Very customer-oriented and a pleasant person to work with."
Oscar Diele
CEO & CMO
ex: eBay, Marktplaats, TomTom, Wehkamp
"A knowledgeable and reliable supplier/partner in the e-Commerce journey during several years. Great partnership!"
Jan Oostrom
Senior Investment Manager
Phase2.Earth
"First of all Jurrien is a fantastic human being, great husband and father. Second of all he is a friend and mentor to his team members. I remember meeting him for the first time. I was blown away by his modesty, his intellect, his analytical insights and willingness to connect. That was the start of a long partnership and friendship. Together we rewrote the digital chapter of the luxury industry. We even founded a non-profit entity: ILEA - International Luxury Ecommerce Association."
Alon Ben Joseph
Entrepreneur & Investor
Ace Jewelers | WatchBase | TRTS
"I have come to know him as a driven and strategically strong entrepreneur with a clear vision on e-commerce, and an enormous focus on quality. Also personally very pleasant to work with. A reliable partner!"
Jan-Willem Harmsen
Directeur
Onlineverf.nl
"What has stayed with me is Jurrien's genuine and honest way of working. He is a wise and transparent person who is always open to dialogue and joint growth. During the presentations we gave together, I noticed how well we complemented each other. Our shared belief in the power of a SaaS platform meant that as a team we could present a clear, convincing and future-oriented story. Jurrien is someone who inspires confidence, both through his knowledge and his character. I found the collaboration with him particularly pleasant, authentic and inspiring. I can wholeheartedly recommend him as a partner, strategic thinker and person."
Andre Kortekaas
Head of Digital Projects
Studio Anneloes BV
"Erik has a 'hands-on' mentality. He believes in learning by doing: switching fast, executing directly and optimizing based on what works."
Arco Westboek
Chief AI Officer
Carerix
"Erik combines creative and innovative thinking with a strong practical approach. He quickly sees opportunities to translate new insights into applicable solutions."
Andrei Westerink
Organisatie strateeg
WMCO
"Erik is pragmatic and results-oriented. No fuss. Just get to work quickly and discover what works."
Antoon Bloem
Ecommerce Manager
TotaalBed
"Erik sees opportunities that others miss. He is curious, investigates everything and comes up with workable solutions."
Peter van Gerner
Digital- en e-commerce professional
Peter van Gerner
"I know Erik as a skilled, eager to learn and creative person. Moreover, he is socially very warm and reliable. Erik keeps reinventing himself and takes everyone who wishes this along in an inspiring and contagious way."
Roy Liezen
Eigenaar
MediaMeesters
"Curious and eager to learn: Erik keeps reinventing himself and takes you along in a pleasant way."
Tjeerd Kramer
DGA
EasyTerra BV
"Jurriën & Erik took our company through the world of Vibe Coding for a full day. None of our participants had experience coding or building (simple) tools themselves. After this inspiring day we all got started with the recommended tools. After just 2 weeks we already see and feel the benefits. Highly recommended."
Benito van Dijk
Eigenaar
Tronix Lighting en d'n Office
Ready to meet?
Schedule a no-obligation conversation or send us a WhatsApp. We'll discuss your challenge and explore the right approach together.